Bold Online Marketing (Pty) Ltd - Digital Marketing Agency
Address: 4th Floor, The Firs, 32 Cradock Ave, Rosebank, Johannesburg, 2196 | Contact: 011 759 4014

Digital Marketing Strategy

Google Marketing experts

What makes a great Digital Marketing Strategy?

A lot has changed in the world since you first opened your business, or even just a few months ago.

Chances are if you’re like most businesses, you haven’t looked at your internet marketing strategy in a while and everything has become a little dated (including your website) and doesn’t really reflect what you do anymore.

That’s where we come in – we can help update your digital marketing strategy and website that helps you reach your target market.

Digital marketing strategies are ever-evolving, and we make it our business to stay ahead of the curve.

Digital Stagnation is the enemy of online marketing success.

Partner RGB  Digital Marketing Agency in JohannesburgTop Google AdWords Company 1

Hyper targeted
for the right audience

Having a solid digital brand strategy is the first step.  We sit down with the marketing team with the main goal to understand your product/service & who your ideal clients are.  We will then initiate our research & gather intelligence.

We create custom strategies tailored to your business and niche, ensuring that you’re always ahead of the competition.
We also believe in regularly shaking things up; stagnation is the enemy of success online. That’s why we recommend making changes to your digital strategy every 3 months.

This helps keep your audience’s attention and maintain your position as a leader in your field.

What we do

The 6 Signs you Need a New Online Marketing Strategy

1. Too Much Traffic, Not Enough Leads

If you’re finding that your website is getting a lot of traffic but not resulting in many leads, it may be time to rethink your digital strategy. There are a few key signs that can indicate that your current strategy isn’t working as well as it could be. For one, if you’re seeing a high bounce rate on your website, that’s a sign that people aren’t sticking around to engage with your content. Additionally, if you’re not seeing much organic traffic from search engines, it may be time to invest in some search engine optimization (SEO) to make your site more visible. Finally, if you’re relying heavily on paid advertising to bring traffic to your site, that’s another sign that your digital strategy could use some work. By taking a close look at your website’s performance, you can get a better sense of whether or not it’s time for a change.

2. Your Leads Aren’t Converting into Buying Customers

If you’re finding that your internet marketing strategy isn’t quite giving you the ROI that you’re looking for, it may be time to take a closer look at your leads. After all, even the most well-designed campaign won’t result in conversions if you’re not targeting the right audience. So, how can you tell if your leads are actually potential customers? First, take a close look at their behaviour. Are they visiting your website regularly? Engaging with your content? If not, it’s unlikely that they’ll ever turn into paying customers. Second, consider their needs. Are they a good fit for your product or service? If not, then it’s probably not worth your time and resources to try to convert them. Finally, examine their budget. Do they have the means to make a purchase? If not, then again, it’s probably not worth your efforts. By taking these factors into account, you can ensure that you’re only spending your time and energy on leads that are actually likely to convert into customers.

3. Your overall visibility on Google is below par

Can’t find yourself online? Businesses today need to have a solid online strategy in order to be visible on Google and other online platforms. One important way to increase your online visibility is through ads, which can be placed on Google and other websites. Ads can be targeted to specific audiences and keywords, and they can be designed to achieve different goals such as clicks, brand awareness, or sales. In addition to ads, another way to increase your online visibility is through Google Business listings. These listings appear when people search for businesses like yours, and they provide basic information such as your hours, address, and contact information. Finally, organic ranking refers to the position that your website appears in on search engine results pages. Organic ranking is determined by a number of factors, including the relevance of your website content to users’ searches and the quality of your website’s links. By working on all these areas, you can make sure that your business has a strong online presence.

4. Your company is only using 1 marketing channel

If you’re only using one marketing channel, you’re missing out on a lot of potential customers. In today’s digital age, there are a variety of ways to reach your target audience. By diversifying your marketing channels, you can create a well-rounded internet marketing strategy that will help you reach more people and grow your business.

Some of the most popular marketing channels include search engine optimization (SEO), content marketing, social media marketing, and email marketing. Each of these channels has its own strengths and weaknesses, so it’s important to choose the right mix of channels for your business. For example, if you’re selling products or services online, SEO should be a central part of your internet marketing strategy. On the other hand, if you’re trying to build relationships with potential customers, content marketing may be a better choice.

By using a variety of marketing channels, you can reach more people and build a stronger brand for your business. So if you’re only using onechannel, now is the time to expand your horizons and create a more well-rounded internet marketing strategy.

5. You haven’t looked at your website in months

In today’s fast-paced world, it’s important to have an internet marketing strategy that can keep up with the times. If you haven’t looked at your website in months, it may be time for a change. A dated website can reflect poorly on your business, and it may not accurately reflect what you are all about anymore. By developing a new digital strategy, you can ensure that your website is up-to-date and properly reflects your brand. This, in turn, can help to boost your bottom line. So if you’re looking for a way to give your business a fresh start, consider revamping your internet marketing strategy. It may be just the thing you need to take your business to the next level.

6. Your Google Ad campaigns aren't working for you

If you’re not happy with the results you’re getting from your Google Ads campaigns, it may be time to seek out the help of a Google Ads specialist. A good specialist will be able to assess your campaigns and develop a winning digital marketing strategy that will deliver tangible results. With their help, you can maximize your return on investment and finally start seeing the results you want from your Google Ads campaigns. Don’t wait any longer, reach out to a Google Ads specialist today and see what they can do for you.

These are just a few of the signs that indicate it might be time for a new digital strategy. If any of these sound familiar, it’s worth taking some time to reassess your current approach and see if there might be a better way to achieve your goals.

mobile / desktop

Device targeting

Which devices are customers more likely to use at the different stages of the sales cycle?
  • Mobile phones
  • Computers
  • TV Screens
  • Tablets
included / excluded

Location targeting

Geotargeting ads is one of the factors we consider when building your campaign
  • Radius
  • City
  • Provincial region
  • Country
who is your customer / client?


We can target ads to only show to your demographic be it a 25y/o male who has an interest in higher education.
  • Age
  • Gender
  • Parental Status
we'll spy on them


Who are they and do they enter into the same auction? We analyze and ensure we compete for the best position.
  • Auction insights

Stop wasting precious
marketing spend
on the wrong strategies

Limited sports available

We’re a team of creatives who are excited about unique ideas by cutting through the digital noise and getting brands noticed.

No contracts


Transparent costs


Regular feedback

No long-winded reports

Ongoing communication


Google Partner


Regular feedback

No long-winded reports