Boasting 15 years of valuable experience in Marketing, Advertising and Sales we identified a gap in the market where clients and service providers don’t culminate. We avoid frustration by providing our clients with a sense of security, knowing that their business interests are well looked after. We don’t take a “shot-gun” approach – consultation with our client is vitally important. At Bold Online, we clearly understand that your business is different and cannot be generalised.
2009: Entry into Advertising
Our Directors started their journey into the advertising realm in 2006. With little but a sparkle in their eyes and an insatiable hunger to learn as much as possible about the industry. Exposed to various mediums of advertising such as Print Media, Billboards, Out-of-Home, Broadcast Advertising, Guerrilla Marketing, Commuter Advertising as well as In-store advertising & activations.
2010: Passion Grew
With 5 years of experience and massive success across numerous brands, it became somewhat of an addiction. Travelling to Cape Town and Durban meeting Brand Managers, Marketing Managers and Marketing Strategists for various listed companies. With their reach growing rapidly alongside a growing market, it was apparent that they needed to follow the trends.
2011: Online Advertising Initiation
With consumer & customer behaviour absorbed into the internet, they shifted their focus into the space of Online Marketing. It was unchartered territory but an exciting one! They utilised their Marketing & Advertising skills and didn’t take much to immediately understand the fundamentals
2012: Intensive study
With exposure, they started to learn the ins and outs of all that forms part of online advertising. Including the importance of website design & development, UX, Search Engine Optimisation, Content, Google AdWords
2013: BOM Birth & independence
Boasting 8 years of valuable experience in Marketing, Advertising and Sales we identified a gap in the market where client and service providers don’t culminate. We avoid the frustration by providing our client with a sense of security, knowing that their business interests are well looked after. We don’t take a “shotgun” approach – consultation with our client is vitally important. At Bold Online, we clearly understand that your business is different and cannot be generalised.
“I believe that we make a positive difference in each company we come into contact with. We take a holistic approach, firstly establishing the goals, then evaluating the market behaviour online and finally deciding on the best strategy. Bold Online Marketing has been established to bridge the gap between client understanding and success online”
“One of the biggest challenges we are faced with is helping companies understand that there are still agencies with a moral compass, focusing on service delivery (emphasis on service). We build relationships, evaluating our performance, and plan for new approaches each month, avoiding a monotonous strategy”