Google AdWords | Google Marketing Platforms

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…a brief overview

Google AdWords, also known as Pay Per Click Marketing (PPC) is a digital form of advertising whereby your potential customers search for services & products relating to what you offer, on Google. 

We strategically assist Businesses appear on Google in the geographic areas they want to appear in, for the keywords that is most relevant to them.

By running a Pay Per Click (PPC) campaign we can strategically place you exactly where you customers roam the net.

“It is vital to appear for what your potential customers are searching for when looking for your products or services”

Search Ads

Text ads on the 1st page of Google
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Display Ads

Static & Animated Banner ads
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Shopping Ads

Interactive ads that lead straight to cart
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Video Ads

In-stream video ads on Youtube
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App Ads

Installs & Re-engagement with Apps
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Remarketing

Users That have visited you before
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Already Running a Campaign?

Having a sneaky suspicion that your campaign is not performing as best it can? This is nothing new to us.  We analyse your campaign and identify how to improve it.

Never touched Online Marketing?

Contrary to popular belief, Print media will never die! Though some of our clients have seen the benefit & high ROI in digital advertising and migrated completely, others still continue but use digital advertising as a supplement to their current strategy.

Your Audience

No matter how small, big or competitive your niche is, we will get you noticed. A user’s search psychology can be tricky but we get that. We’ll define your audience’s search pattern and how to capture them.

Brand Strategy

Whether it is aggressive, generating sales leads or branding, we will design a strategy that will drive noticable results. Together with your insights we will establish the best form of entry into your niche. I.e. Search, Mobile or Branding.

The Experience

Users get bombarded by ads each day but the trick lies in identifying the right way to engage them. We identify what encourages them to click on you, giving you the competitive advantage. Also, taking many factors into consideration such as irrelevant clicks, site hoppers with no buying-intention.

Execution

We have never believed in taking an expensive “shotgun approach”. Building successful campaigns takes research, experience and a generous dash of common-sense. We understand that a campaign is “alive” and had to be nurtured on a daily basis.
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