Youtube Video Marketing (Overview)
YouTube Videos as a marketing tool is still in its infancy here in South Africa, but the country is catching on fast. The speed of our broadband Internet has increased and with 24 909 854 Million internet users in South Africa and this number to increase 14% a year, having an online presence has never been more important.
We are seeing the beginning of a visual revolution in online usage in South Africa and video will become a dominant medium, strongly supported by other visual media. The time has come for future companies to take the next step.
The number of YouTube videos users in South Africa increased by 53% over the past year, according to the findings of the SA Social Media Landscape Study 2015. By August 2014, YouTube videos had reached an active user base of 7.2 Million South Africans, making it second only to Facebook’s 11.8 Million in Social Network use in South Africa.